Our Work
Echo delivers personalized marketing solutions to a variety of clients. With teams specifically hired to meet the clients’ needs, Echo produces marketing content on a three-month basis, including videography, photography, graphic design, data analytics, etc.
Our first three clients are:
- The StFX Schwartz School of Business – having requested Echo’s services for recruitment purposes
- Impact X – The Summit on Entrepreneurship and Social Change, which Echo has marketed to students from Atlantic Canada and Ontario, as well as supported through event coverage in form of photography and interviews.
- The StFX Master of Adult Education Program – having requested Echo’s services for market research, asset creation, and establishing a foundation for their long-term success with a sustainable marketing strategy.
Please find out more about the clients, our project teams and our work down below.
Schwartz School of Business - Recruitment
About the Client
The StFX Schwartz School of Business
“The Gerald Schwartz School of Business puts students on the fast track to careers in a wide range of business areas. Our experiential, industry-relevant, programming is delivered from state-of-the-art facilities on a beautifully intimate campus by engaged, research-active faculty with a deep commitment to excellence in teaching. Our student focused, career oriented, and community-minded approach is known to produce influential leaders. Canada’s future business leaders are today’s inspired students.” – Gerald Schwartz School of Business
Echo's Schwartz Team
Hired specifically to meet the needs of Schwartz School of Business, Echo’s project team consists of Charlotte Heward (Project Manager, bottom right), Kehinde Ajayi (Long-term Marketing Strategist, top middle), Kaitlyn Penney (Data Analyst, top left), Kristen Riis (Marketing Campaign Manager, bottom left), and Taylor Gobbi (Content Developer, top right).
Under the guidance of our Echo Co-Presidents and in collaboration with the rest of the Echo executive team, the dedicated Schwartz project team delivers personalized marketing solutions to the Schwartz School of Business. The team members have autonomy to direct their work, infuse their creativity and expand their skills. This collaborative effort will continue until April, 2025, ensuring innovative and tailored solutions to meet our client’s needs.
Echo's Work for Schwartz
Our team has been delivering personalized marketing solutions to the Schwartz School of Business since September, 2024.
After the statement of work was created and signed by both parties, we developed a content calendar. The Echo project team has created and is managing three social media accounts (Instagram, TikTok, Facebook), is engaging with followers, and planning and executing a digital marketing strategy. Our content creation is focused on producing videos (e.g. interviews), photography, creating informational and inspirational posts, and graphic design using Canva Pro.
Regular team meetings and client communication ensure smooth progress and alignment of Echo’s work with the statement of work and the client’s needs.
Impact X - Event Marketing
About the Client
St. Francis Xavier University’s Schwartz School of Business and the Coady International Institute’s Discoverbox are thrilled to present ImpactX: The Summit on Entrepreneurship and Social Change, happening on November 22-23, 2024.
75 top post-secondary and selected high school students from across Atlantic Canada will come together to pitch their ideas for social change and compete for over $10,000 in prize money!
The event promises to be a vibrant blend of inspiring keynotes, hands-on workshops, and networking with leading entrepreneurship experts. Students will gain invaluable insights into pitching, business modelling, and how to turn their vision into reality.
Echo's Impact X Team
Hired specifically to meet the needs of Impact X, Echo’s project team consists of Jacky Coyles (Project Manager, bottom left), Taiwo Ajayi (Digital Marketing Strategist, bottom right), Eric Duffett (Data Analyst, top left), Pablo de Larrinaga (Organic Marketing Strategist, top middle), and Noah d’Entremont (Content Developer, top right).
Under the guidance of our Echo Co-Presidents and in collaboration with the rest of the Echo executive team, the dedicated Impact X project team delivers personalized marketing solutions to Impact X. The team members have autonomy to direct their work, infuse their creativity and expand their skills. This collaborative effort will continue until the end of November, 2024, ensuring innovative and tailored solutions to meet our client’s needs.
Echo's Work for Impact X
Our team delivered personalized marketing solutions to the Impact X team since between the beginning of September until the end of November, 2024.
After the statement of work was created and signed by both parties, we developed a content calendar as well as an organic marketing strategy. Our organic marketing strategist advertised the event to other students through class presentations, while our data analyst is focused on website analytics and social media performance. The Echo project team has created and is managing three social media accounts (Instagram, Facebook, LinkedIn), is engaging with followers, and planning and executing giveaways. Our content creation is focused on producing videos (e.g. interviews), event photography, creating quizzes, and graphic design using Canva Pro.
Regular team meetings and client communication ensure smooth progress and alignment of Echo’s work with the statement of work and the client’s needs.
Master of Adult Education Program - Marketing Strategy
About the Client
The Master of Adult Education (M.Ad.Ed) online program at St. Francis Xavier University focuses on the links between theory and practice in a variety of sectors that involve adult education and learning, including community contexts, community colleges, and the health sector, among others. We believe that adults have accumulated a rich repertoire of experience that they can tap as a source of knowledge. The more adults are aware of and systematically reflect on their wealth of experiences at work, play, and service, the more they learn and can apply these learnings in a myriad of ways.
In times of rapid change, professional, workplace, and community-based learning is the key to successful adaptation, growth, and resilience. Designed for busy professionals who need to think critically, we are Canada’s oldest distance and part-time Master of Adult Education program.
For more than fifty years, participants have said that [their] faculty demonstrate exceptional “individual concern for students, and helpfulness” and have the capacity to “relate issues to the broader adult education field”.
Echo's MAdEd Team
Hired specifically to meet the needs of the StFX MAdEd Program, Echo’s project team consists of Eric Duffett (Project Manager, not in photo), and four Marketing Strategists Adrienne Barriault (left), Taiwo Ajayi (back center), Noah d’Entremont (right), and Ava Gokiert (front center).
Under the guidance of our Echo Co-Presidents and in collaboration with the rest of the Echo executive team, the dedicated Impact X project team delivers personalized marketing solutions to the MAdEd Program. The team members have autonomy to direct their work, infuse their creativity and expand their skills. This collaborative effort will continue until the end of March, 2025, ensuring innovative and tailored solutions to meet our client’s needs.
Echo's Work for MAdEd
Our team has been delivering personalized marketing solutions to the Impact X team since January, 2025.
After the statement of work was created and signed by both parties, the project team dove into extensive market research to identify the program’s main strengths and opportunities. This acquired knowledge was shared in a client presentation and is now being used to develop a comprehensive strategy for the program to implement now and in the future.
Regular team meetings and client communication ensure smooth progress and alignment of Echo’s work with the statement of work and the client’s needs.